It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.
One week on from its launch, Amazon Go is an impressive state-of-the-art retail experience, but is it the future of shopping or a PR-fuelled own goal? Antony Edwards, CTO, Testplant, looks at how the store means Amazon has lost customer recommended purchases – one of the very things that fuelled its boom in growth in … [Read more…]
Facebook and online marketing tools are constantly updating and sometimes making it more complicated for retailers to make the most of the social media and tracking of the customers online and offline purchases. Declan Kennedy, CEO at StitcherAds provides solutions to help retailers in the UK to track the conversions of in-store purchases based on … [Read more…]