Keren Lerner, founder and managing director of Top Left Design outlines the key rules for business owners looking to outsource their marketing management, from when it’s time to outsource, to getting the right agency on board.
It’s time brands and agencies stopped treating mobile advertising as the poor relation of TV and cinema and started crafting ads for mobile consumption, says Alex Burn, Creative Director at Collective.
Is a programmatic only future good for brands and marketers? eBay recently ran an experiment where it only traded adverts bought on a programmatic basis. Rob Bassett, Sales Director (Hard Goods) eBay reports back with the results…
As ad creatives, celebrities and media types wandered around the Cannes Lions Festival this year, an AI helper was on hand to guide them. From Google’s machine learning to Omnicom’s creative chatbots, this was the year that robots took over Cannes.