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Top global brands ‘to freeze ad spend for at least 6 months’ amid COVID-19 crisis

May 14, 2020 by Robin Langford
Top global brands ‘to freeze ad spend for at least 6 months’ amid COVID-19 crisis
Top global brands ‘to freeze ad spend for at least 6 months’ amid COVID-19 crisis

Over half of the world’s biggest brands are planning to freeze ad spend for at least 6 months in response to the coronavirus pandemic, according to new research from the World Federation of Advertisers.

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