December

Top 10 UK websites in November
Internet research firm comScore has released its report on the most visited and fastest growing Internet properties in the U.K. for November, based on data from the comScore World Metrix audience measurement service.
  • Dec 20, 2007
BuzzCity forecasts key mobile trends for 2008
2007 has seen an unprecedented consumer adoption of social networking services and this growth shows no signs of abating, but in fact extending to the mobile domain.
  • Dec 20, 2007
TV Catchup appoints 24/7 for ads
TVCatchup, a new web site which acts as a personal online VCR, has appointed 24/7 Real Media, the leading global digital marketing company, to exclusively sell and place advertising across its television platform.
  • Dec 20, 2007
Conchango to list on AIM in 2008
Business and technology consultancy Conchango will be listed on London’s Alternative Investments Market (AIM) from 15th January 2008.
  • Dec 20, 2007
Roundtable Report: Mobile Marketing
There are now more mobiles than people in the UK, yet the mobile market remains relatively untapped compared to the Internet.This month, AdSmart Mobile and Netimperative assembeld some key industry figures to discuss how new technology and user trends are going to shape the way advertisers approach mobile in 2008.
  • Dec 20, 2007
Soften up: mobile viral needs a new approach
Mobile virals can work- just not in the same way as they do on the Internet, argues Dan Parker, Creative Director at mobile marketing firm Sponge.
Butlins picks Interwoven to boost web sales
Holiday brand Butlins has selected the Interwoven Multivariable Optimisation solution to increase visitor conversion rates on its website.
  • Dec 19, 2007
House of Fraser signs Latitude for SEO task
House of Fraser has hired UK search engine marketing agency Latitude Group to boost its ranking in organic search engine results.
  • Dec 19, 2007
Bebo launches online wellbeing platform
Social network Bebo has launched a new online platform, Be Well, which provides its community with a central source of information, support and advice on issues relating to mental health, social care and wellbeing.
  • Dec 19, 2007
Top three email marketing trends for 2008
Experian reveals the biggest e-mail marketing trends that will see widespread adoption in the UK in 2008.
  • Dec 19, 2007
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…