Manchester United has struck a partnership with IT services company HCL Technologies as part of a new ‘digital transformation project’ to reach the club’s 659 million global followers.
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research.
Windows 10 now has 5.21% market share, while Edge claims 2.03% of the PC browser market share, according to new data.
Google has made its Life Sciences health technology firm the first new company created under the Alphabet umbrella, at the web giant looks to make a clear distinction between its core ad business and its more speculative technology ventures.
Were the Luddites wrong after all? A new report indicates that technology has created more jobs than it has destroyed in the past 144 years by shifting work to other areas.
Google (now Alphabet) last month unveiled Eddystone, a software platform for Bluetooth beacons that demonstrates a serious push into the Internet of Things.
Beacons are small devices that use Bluetooth technology to send notifications and other actions to a passing smartphone or other Bluetooth enabled device. It had looked as though beacons were at risk of going the way of QR codes, but Google’s software might finally make this technology more appealing to marketers. Advertising has a huge amount to gain from beacons. If used efficiently, they allow marketers to be adaptive and precisely target their messaging. The beacon can be the link between the passive ambient media world and the data-rich mobile and internet universe.
Beacons have been around for a while and Apple have had their own technology framework for over two years, but Google broadens the market beyond iOS to the Android community. It also offers a far greater level of sophisticaqtion that will appeal to marketers. Eddystone allows beacons to send out encoded links to our smartphone browsers. No more downloading apps or having to touch your device against a QR code, the links work directly with devices and marketers will have control over who sees what and when.
It’s still early days still for the technology but Googles entry will hopefully encourage greater adoption by advertisers as they see the potential for this localised, selective push marketing opportunity.
Alphabet Inc. is the new parent company in Google restructuring.
An announcement by Google co-founder Larry Page signaled the restructuring of the Google empire. The aim is to create a simpler structure for the group and introduce greater accountability for the different operating businesses. Google will retain its best-known businesses such as search, apps, analytics, You Tube and Android. Alphabet will look after newer businesses such as Life Sciences, Calico, X Lab, Ventures, drone delivery service Wing, and ‘smart-home business Nest, as separate companies.
Page explained “”This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google.” And “The whole point is that Alphabet companies should have independence and develop their own brands.”
So why Alphabet? In Pages own words again “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search! We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for!’
Sundar Pichai – former head of Android, Apps and Chrome will become CEO of the slightly slimmed down Google, while Page and Brin will become CEO and President respectively of the new parent company Alphabet.
Having sold some 379,000 shares in November Twitter’s Jack Dorsey has just purchased 32,000 shares at a cost of $875,000 as demonstration of confidence in the company. Other board executives also purchased shares in what appears to have been a co-ordinated move.
The move seems to have worked with Twitter’s share price rising 7% over the weekend. The price though is far from its peak of $74 just after launch.
Twitter shares have been at an all time low for some time amid uncertainty over direction and financial performance. Current rumours suggest that Dorsey is about to return to a full-time position at Twitter. He has already relinquished his role as CEO at Square (the payments business he founded), to become Executive Chairman.
The current value of Twitter does appear to leave it vulnerable to takeover from other digital players such as Facebook, Yahoo and Google, although Google has claimed to be not interested.
Microsoft will roll out its hololens augmented reality headset to developers in 2016, with a commercial release planned later.
Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click.