How do you build a meaningful relationship between a brand and a consumer? Rebekah Mackay Miller, MD of trnd, offers tips on adopting a collaborative approach to marketing.
Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla’s fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in … [Read more…]
Facebook is opening its second AI lab, this time in paris, as the social network looks to find smarter ways of sifting through the food of consumer data it generates for advertisers.