Magazine New Scientist is launching a four-day festival exploring how science, technology and engineering drive the economy, culture and improve lives.
Event highlights include:
Taking place at London’s ExCeL Centre between 22nd – 25th September 2016, New Scientist Live will bring all aspects of science to life through spectacular shows, thought-provoking talks and immersive displays.
The four-day live event – a first for New Scientist – will be split into four dedicated zones covering a series of stimulating STEM subjects:
· Our Planet: exploring the earth and its inhabitants
· Technology and Engineering: revealing the technology that’s reshaping our lives
· The Universe: asking the biggest questions, and finding even bigger answers
· Brain and Body: how our minds and bodies make us unique
New Scientist Live has also opened up a range of high profile sponsorship and exhibitor opportunities, with L’Oreal, the Crick Institute, NESTA, Cambridge University and the MIT already confirmed as event sponsors.
Alongside the four themed areas, New Scientist Live will feature a main stage. A total of over 80 influential speakers and world-renowned experts across the fields of science, technology and engineering will feature, including physicist Jim Al-Khalili, astrophysicist Martin Rees, neuroscientist Anil Seth, British space scientist Monica Grady CBE, explorer and environmental scientist Tim Jarvis, and physicist Helen Czerski.
Confirmed displays include the Mars Exploration Rover and The Bloodhound Project’s 1000mph supersonic car, in addition to exhibits from leading science and technology brands including the European Space Agency (ESA) – a lead partner of New Scientist Live – and Innovate UK, who will be showing off a number of technologies which are helping to shape our world, including a future cities “Build or Destroy” challenge, driverless cars, and an Oculus Rift experience.
Aimed at a wide range of audiences – from scientists to business people, experience seekers to everyone interested in the role science plays in shaping our world – New Scientist Live will become one of the biggest science events in the UK to-date, with tens of thousands of attendees expected during the four-day event. Several thousand New Scientist readers have already expressed interest in the event, ahead of tickets going on sale.
New Scientist Live opens up a range of high profile sponsorship and exhibitor opportunities, giving brands an invaluable platform to connect with a London-based and wider global audience, in a high-footfall space. Existing sponsors include L’Oreal, the Crick Institute, NESTA, Cambridge University and the MIT.
Packages range from exhibitor stands-only to wider event sponsorship, and offer brands additional exposure of show activity through New Scientist’s 5.2 million monthly reach across print, app, online and social channels.
Mike Sherrard, event director of New Scientist Magazine comments: “For four days, visitors will be able to see, hear and touch tomorrow. Through breathtaking shows, cutting-edge talks and spectacular interactive displays, New Scientist Live will offer discoveries at every turn – presented with our trademark combination of clarity and style.”
New Scientist Live will be backed by a six-figure marketing budget, with promotional activity sitting across PR, digital display advertising, owned social channels and e-CRM platforms.
Branding agency Corke Wallis has been brought in to develop the New Scientist Live brand positioning and creative campaign, while Kaper will work with the editorial and marketing teams to develop show content, digital and social content and PR.