With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. This new infographic looks at a guardian of data quality will be a crucial role in the coming 12 months.
The study, from Experian Data Quality, indicate that this role is still in its infancy in the UK, there is an increasing demand for it by Chief Information Officers (CIO) as a key role for the future.
The survey found that 92% of those asked felt a CDO is best placed to define data strategy and be the guardian of data quality within an organisation. Previously, this was an area that many CIOs felt they had to own, alongside tech, but this was by default rather than design.
In addition, 61% of CIOs wanted to see a CDO hired within the next 12 months. Rather than wanting another IT person to come in and absorb the pressure created by increased data, CIOs told us that they are in need of a dedicated data specialist who can build an effective and long-term data strategy.
47% cited the sheer volume of data as a key barrier, preventing them from exploiting data assets further. Such is the demand that they believe the CDO will become an established board level role by 2020.
The key reasons for wanting a CDO are to capitalise on big data opportunities (44%), to provide a consistent approach to de-risk data driven projects (41%) and to cope with increasing regulation (38%).
View the infographic below:
Source: Experian Data Quality