ASICS has appointed a consortium, led by full service marketing and technology company, Amaze, to deliver a global eCommerce solution following a competitive multi party pitch.
Amaze is the lead consortium partner and will work alongside neoworks, the award-winning eCommerce software solutions provider, and hybris, the top-rated provider of omni-channel commerce software.
As strategic digital advisors, Amaze’s remit includes the development and implementation of the solution architecture, brand, creative and technical strategies on a global scale. As eCommerce software experts, neoworks will architect, implement and deploy the ASICS global eCommerce solution. The project will see the consortium working together in partnership with ASICS’ global headquarters in Japan and closely with each of the company’s key markets global regions in order to roll out a robust global solution.
Katsumi Kato, Director and Executive Officer, Senior General Manager of Global Sales and Marketing at ASICS said: “We chose the consortium led by Amaze as our partner on this project, the proposal offered was a complete end to end solution capable of being deployed globally. The combination of market leading technology with strategic, technical and creative insights will allow us to take our digital strategy to the next level.”
Natalie Gross, CEO at Amaze, said: “We are delighted to be working with ASICS on this project. This appointment reinforces our expertise and capabilities across all digital platforms, from strategy, brand, marketing and technology, and in creating world-class digitally led business solutions on a global level.”
Nigel Atkinson, Director at neoworks, said: “We are pleased to be working together with Amaze and hybris to roll out a global eCommerce solution for ASICS. neoworks brings over ten years of eCommerce experience and unparalleled knowledge of the hybris platform to this exciting project.”
Ariel Lüdi, CEO at hybris, said: “hybris is building a reputation amongst leading brands for delivering flexible, innovative eCommerce platforms for expansion overseas. We are very pleased to be involved in the development of ASICS’ digital strategy and to help them realise their objectives for a robust, innovative global solution.”