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  1. definitely shoppers want deals. What you say about providing rich content, is perfect whenever i’m buying anything i always like there to be plenty of good info so i know exactly what im getting. I implement this on my own online store, however when you say shoppers want deals, i think about things like buy one get one free, which my ecommerce software allows me to provide to my customers coming up to the festive period, i would definitely advise adding good discounts to your online stores.

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