A promotional video posted by television channel TNT has taken YouTube by storm, getting 23m views in just one week. The ad is fast becoming the most shared video on the website.
Published on April 11, the ‘A Dramatic Surprise On a Quiet Square’ video campaign has clocked a whopping 22,626,099 views and 214,896 ‘likes’ already.
TNT’s ad agency, Duval Guillame Modem, placed a large red button in the middle of a quiet square (where nothing happens, as the description of the video puts it) in a Belgian town along with a ‘push to add drama’ signage hanging near it.
It then captures the reaction of a part bemused- part astounded crowd when one of them actually goes ahead and, well, pushes the button.
A series of dramatic events follow, including the arrival of an ambulance with attendants dropping the ‘patient’ from the stretcher mutiple times, a cyclist ramming into the ambulance’s open door, and a fist fight between the cyclist and the burly ambulance driver.
Throw in a scantily-clad woman on a motorbike being chased by a car, a fake encounter that leaves a person ‘dead’ and the bizarre arrival of a team of rugby players, and what you get is a video that is dramatic in the true sense of the word.
TNT’s ad has become the second most-shared of all time, according to video research frim Unruly. The ad has been shared 3 million times, with only “The Force,” the 2011 Super Bowl ad from Volkswagen, being shared more.
Client: TNT Belgium
Agency: Duval Guillaume Modem, Belgium
Production house: Czar
Post production: Nozon
6 Comments
Comments are closed.
They did an amazing job with this advertisement here. This is why it got so many hits here. This is what you want in a good advertisement here. The creators have done such a great job here. Parvez Tyab
I agree with the above comment, the internet is with a doubt growing into the most important medium of communication across the globe and its due to sites like this that ideas are spreading so quickly.
Gangaur Realtech is a professionally managed organisation specializing in real estate services where integrated services are provided by professionals to its clients seeking increased value by owning, occupying or investing in real estate.
What are the advantages porcelain veneers how about technology? Porcelain veneers teeth whitening technology in recent years, the beauty who is more concerned about one of the topics, especially for some of the urban youth, Dental Equipment For Sale the porcelain veneers rapid and efficient technology has become the preferred teeth whitening
dental Ultrasonic Scaler D1
Nsk Wrench Handpiece
dental curing lights
nsk dental handpieces
pana-max nsk
ems ultrasonic scaler handpiece
dental intraoral camera
led curing light
What are the advantages of porcelain veneers how about technology? What are the advantages porcelain veneers? 1 porcelain veneers treatment time is short, the cost is better than porcelain crowns. What are the advantages porcelain veneers? 2 porcelain veneer color fidelity, Dental LED Curing Lights natural shape, and color is very similar to natural teeth. What are the advantages porcelain veneers? 3 porcelain veneers compared with conventional resin veneers, long life and strength.
nsk handpiece
intraoral dental cameras
mobile dental units
dental Marathon n3
cordless curing light
Dental Spot Welder
apex dental
What are the advantages porcelain veneers? 4 porcelain veneers teeth grinding in addition to the amount can be reduced to a minimum, dental x ray film scanner just grind 0.5 to 0.7MM porcelain veneers What are the advantages? 5 fine porcelain veneers procedure. Painless.
I am a woman very much like high heels, how you like it? http://www.moon-highheels.co.uk/
When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with preço madeira plastica the same comment. Is there any way you can remove me from that service? Thanks!