US-based analytics firm Semphonic has struck a set of European partnerships as part of its general EU expansion.
These will be supported from a dedicated Berlin office that the San Francisco-based digital measurement and analytics consultancy opened at the beginning of 2012. Semphonic will be growing the local presence throughout 2012 as the EU business grows.
In addition to existing partnerships with major American web analytics vendors including Omniture, Webtrends and Google, Semphonic has created partnerships with key EU vendors including comScore (Nedstat/Digital Analytix), Webtrekk (Q3) and AT Internet (AnalyzerNX).
Semphonic President, Gary Angel, comments “Our goal is to provide a comprehensive digital measurement program to large enterprises across Europe. To do that, we’ve created an array of partnerships designed to provide complete customer analytics, no matter what the specific customer’s needs. That starts, of course, with web analytics tools.”
Matthias Bettag, EU Practice Head at Semphonic, comments, “Our strong US-based partners are just the beginning. We recognize that in markets like Germany, France, and the Netherlands, very strong regional tools exist that rival and, in some respects, exceed the capabilities of US-based solutions. We’re creating deep partnerships with comScore, Webtrekk, and AT Internet to ensure that we can provide advanced digital measurement to any large enterprise.”