Clothing brand Lacoste has hired Maxymiser to use multivariate testing to boost web sales in the UK and Europe.
LACOSTE will use Maxymiser to undertake multivariate testing on the basket and checkout pages of its website.
This will enable the business to measure live visitor responses to different variations of web content and determine which combinations have the most positive impact on conversion rates.
Initial testing will be focused on the UK, Germany, France and Austria but LACOSTE also has plans to expand its web activities into Switzerland, Benelux and Portugal as part of its business growth strategy.
Andrew Thomson, E-Commerce Director at Pentland Chaussures Ltd, says: “Maxymiser enables us to optimise the performance of our website and improve the user experience by replacing subjectivity and guesswork with consumer-led decision making that results in higher conversion rates. Maxymiser has a great technology offering and very sophisticated reporting processes, but it is their strategic, consultancy-led approach that is the real differentiator.”