Information management firm Ixxus has launched of its Social Content Platform for users of the Alfresco Enterprise Content Management (ECM) system.
Alfresco is the leading global open source ECM provider with nearly 2,000 customers in 55 countries and Ixxus is the first company to develop a specific module for managing and creating social content across the platform.
The Ixxus Social Content Platform features out-of-the-box integration with existing social media services such as Facebook, Twitter, YouTube and LinkedIn, meaning that users can create a central repository based on Alfresco for managing both their traditional and now social content.
Through being able to disseminate and access information quickly and in a consistent manner via a single platform, organisations can improve both brand awareness and customer loyalty, as well as create revenue opportunities.
“Being able to manage and share social content effectively is becoming a huge challenge for a lot of organisations as the rules have changed regarding how people consume media and interact online. Whereas previously organisations may have had control over the content they published, today’s social media channels are making this a much more difficult task,” said Paul Samuel, Director at Ixxus.
“While recognising the importance of social media, many organisations currently manage it in a siloed fashion using a number of different tools and with very little integration with their existing content management systems. Furthermore, it can be very difficult for organisations to keep track of and record all their social media interactions with customers, which is becoming increasingly important when it comes to customer service. With our Social Content Platform we aim to provide Alfresco users with one co-ordinated point where they can publish their social content and interact with their online audiences in a more controlled and efficient fashion.”