Freesheet The Metro is running an augmented reality ad for the new film Bridesmaids.
The advert is the second ever to use Aurasma – the augmented reality software from Autonomy.
If a user has Aurasma on their smartphone and point it at the advert, it will instantly overlay a video over the advert as you look at it on their screen.
The ad will appear in The Metro, Stylist, Closer, More and Grazia next week.
To view the ad click here: http://www.aurasma.com/auras.jsp