Global beauty brand Avon has launched a new social media platform to consumers, Avon Connects, allowing customers to virtually ‘attach’ to an Avon Representative online.
Consumers will still benefit from traditional face-to-face service and Representatives will continue to receive trade discount– all just without the initial door-to-door process.
Emma Lowry, head of ecommerce at Avon, said: “As the first company to begin selling direct to the online consumer back in 1997, Avon is delighted to introduce this new groundbreaking tool as we celebrate Avon’s global 125th anniversary.
“In today’s time pressured world, people want quick and easy ways to buy and Avon Connects makes this possible. By using a social media platform to link customers with their local Representative, we can provide both with a time efficient option without sacrificing the personal service that the consumers desire.”
Since launching to the Avon Representatives in September 2010, Avon Connects has received over one million page views, with over 55,000 registered users on the community to date.
As well as providing the Representative connecting tool, Avon Connects is a fully interactive site designed to engage users with videos, editorial and pictures on a daily basis.
“When Avon launched internally, a good response was expected as the site can directly benefit Representatives’ businesses by allowing them to be even more flexible with their time. To have over 25 per cent of Independent Avon Representatives signed up the community in a matter of months, however, has completely surpassed Avon’s expectations,” adds Lowry.