OpenAmplify has launched a new content management platform that lets marketers and publishers decide how they want to classify content across its ad network.
The tool will provide social media destinations and general web sites with the ability to classify and understand user-generated content, lifting the value of their ad inventory.
Brands are wary of advertising next to content which may be negative towards their brand or brand values; therefore, unclassified and inadequately understood ad inventory is sold at remnant rates.
Ampliverse and OpenAmplify permits publishers and advertisers to identify brand-safe inventory that is targeted, and of higher value.
“Customized classification is one part of our complete solution for content monetization. To monetize content effectively, companies need to classify it and understand it”, said Mike Petit, co-founder and CIO of OpenAmplify.
“Knowing that something is about ‘cars,’ for example, is useful. However, is it about buying one, or selling one? Classification without the understanding is not an adequate solution. Ampliverse is a significant advance for content monetization, as it allows companies to create their own view of the universe and also gain a full understanding of the content, all through an easy workflow with OpenAmplify.”
A demo of Ampliverse can be viewed here: