Mens magazing Nuts is hosting an Augmented Reality campaign through a partnership with Ubisoft to mark the launch of Assassin’s Creed Brotherhood console game.
The deal will see this week’s issue of Nuts including a bespoke Augmented Reality promotion.
With the software downloaded from www.ar.nuts.co.uk, readers can hold the double-page Assassin’s Creed Brotherhood promotion to their webcam to bring the characters to life and access trailers for the game – out on 19 November.
Jonathan Boakes, IPC Inspire Men & Music sponsorship and brand solutions manager, says: “In Assassin’s Creed, the hero uses Augmented Reality to relive the lives of his ancestors – so, what more perfect mechanic to bring the latest instalment to life through the pages of Nuts?
“In partnership with Ubisoft, we’ve delivered a truly innovative solution which generates a compelling and immersive experience for fans, ahead of one of the most hotly anticipated game launches of the year.”
Ubisoft brand manager Jan Sanghera adds: “Assassin’s Creed Brotherhood is a visually stunning offering, with innovative gameplay and a compelling storyline. We strive to present these qualities whenever we show or reveal anything about the game, so using Augmented Reality as a tool to do this is a perfect solution. We hope Nuts readers enjoy watching our trailer in such an original and immersive way.”
Nuts has found its own inimitable way to introduce readers to the notion of augmented reality.
Featuring popular Nuts girl India Reynolds, the editorial invites readers to use the AR software to literally bring India to life – directly off the page and onto their computer screen.
The exclusive Nuts AR was created by AR specialist Crossplatform.
The partnership was developed by Ubisoft media agency Maxus.
Peter Cashmore, Nuts editor-at-large, adds: “Nuts is renowned for driving innovation in the young men’s sector, everything from our unique 3D issue earlier this year – a first for the weekly sector – to our hugely successful new Smartphone site.
“I don’t understand how it works – at all – just that Crossplatform have put magic in those pages to create yet another entirely new experience for the readers. If this is how the future is going to look, then Britain’s menfolk are going to be very happy indeed.”