Peter Cowley, former Managing Director of digital media at the UK’s Endemol and Head of Global Original Programming at Endemol International, has today announced the formation of a new digital content business, Spirit digital media (Spirit) in partnership with ContentFilm.
Spirit will be backed by ContentFilm, and will be housed in Content’s offices in London, UK and Santa Monica, USA. Spirit will help media and advertising brands monetise existing IP through digital channels and will also create its own multi-platform IP.
Cowley has been integral to the successful extension of some of the world’s most popular television shows into digital and social channels, including ‘Big Brother’ and ‘Deal or No Deal.’
Cowley’s Spirit aims to ramp up the commercial exploitation of media and advertising brands by extending and monetising existing IP in the digital space and creating original new multi-platform formats and content that will be monetised and distributed internationally with ContentFilm’s television and digital distribution arm Fireworks International.
Commenting on the launch, Cowley said: “Digital platforms provide unlimited ways to fund content and my aim is to unlock this potential by extending and monetising existing IP into the digital space. We’re excited about the prospect of creating new multi-platform formats and content and together with our partners at ContentFilm who are leading the way in multi-platform distribution; we are in an unrivalled position to monetise and distribute this content internationally across digital channels.”