The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.
The research firm will combine data provided by online partners, including Facebook, with representative panel data to develop a Gross Rating Points (GRP) score for individual ads.
It will provide reach, frequency and GRP measures for online advertising campaigns of nearly any size, with reporting available within days after a campaign launch.
Procter & Gamble, Verizon Wireless, and major media agencies such as Starcom MediaVest, and Facebook are on board with the system, which is expected to be commercially available in 2011.
How it works: