After new versions of the iPod were recently launched, the portable media playing devices have been voted ‘most prized possession’ amongst Facebook users, coming out just on top ahead of the Blackberry and closely followed by iPhones and laptops, and ahead of their cats and dogs.
Meanwhile, only 1% of respondents regarded their wedding ring as their most prized possession, whilst cars were the favourites of only 4% of people on the social network. Dogs got 9% of the vote and cats received 5%.
The survey was carried out in August on behalf of insurance firm Protect Your Bubble, with 12% of the 500 respondents voting for their iPods as their most prized possession, just outdoing the Blackberry, which received 11.5% of the votes.
The first iPod launched in 2001 and the devices are still hugely popular despite the massive surge in purchases of smartphones in the last 12 months, with new versions of the iPod nano and iPod touch recently hitting the shelves alongside the iPod shuffle and the iPod classic.
Stephen Ebbett, spokesperson for http://www.protectyourbubble.com stated, “As online insurers it is particularly interesting for us to see what people regard as their most prized possession and with the iPod evolving so much since its release it has clearly won a place in our hearts. The popularity of the device over laptops and smartphones is quite revealing and we offer competitively priced policies to cover the entire range of gadgets.”