Property website Zoopla has launched its first national TV advertising campaign which will include a number of prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels. The initial campaign will run for five weeks to the end of September and is part of an extensive multi-million pound TV, print and digital campaign to run over the coming months.
The new TV campaign will tap into the nation’s obsession with the property market and is designed to increase Zoopla.co.uk brand awareness and drive even greater performance for its member estate agents. 87% of adults will see the TV ad at least once during the initial five-week period and the TV campaign will supplement the ongoing print and digital advertising activities undertaken by Zoopla.co.uk.
Zoopla.co.uk has grown rapidly since its launch in 2008 to become a key source of enquiries and exposure for agents across the country and is now looking to further capitalise on its impressive growth by increasing its brand awareness through a new multi-channel marketing campaign.
The TV ads centre on the theme that finding the perfect property is much like finding the perfect partner and reinforce the core Zoopla.co.uk philosophy that free and easily accessible information helps buyers, renters, sellers and owners make better-informed property decisions.
Zoopla.co.uk has been working closely with leading creative and media agencies on the campaign. VCCP (O2, Comparethemarket, Microsoft, Texaco and Standard Life) were responsible for the creative development and Vizeum (Coca-Cola, BMW, Five and Panasonic) handled the media buying.
Alex Chesterman, Founder and CEO of Zoopla.co.uk said: “Over the past 2 years, the pace of our growth has been unrivalled in the property portal space. Our marketing to date has been largely focussed online and we are now ready to turn Zoopla into a household name targeting property buyers, renters, sellers and landlords so that we can continue to be the most effective marketing partner for all UK estate agents.”