Mobile ad trends: Ad fraud tops transparency concerns
Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.
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Video and subscriptions to power the future of premium content
Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.
Doritos launches Xbox campaign with influencers
Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.
Twitter debuts $99 subscription tool to promote tweets
Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.
Facebook finally expands Messenger payments to the UK
Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.
Vodafone moves into IoT with new home gadgets
Vodafone has launched its first Internet of Things devices, as the mobile network operator looks to expand into hardware.
Brits ‘will give hacked sites a second chance’
The vast majority of people (85%) would still consider using a site or service that had been involved in a data breach, according to new research.
White paper: Countdown to GDPR- positive compliance and best practice data management
Bench, a St Ives company, has launched its latest ‘Ask the Experts’ report in the form of a guide designed to provide clear and positive solutions for companies looking at where to start and how to comply with the General Data Protection Regulation (GDPR).
Businesses ‘failing to align strategy and digital delivery’
Organisations are failing to align business strategy and digital delivery, and that customer experiences are suffering as a direct result, according to new research.
Experience Gap: Only 17% of consumers feel valued by brands
Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.