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UK

Employees want tech to boost productivity, not monitor their performance

February 16, 2018

Over half of employees (53%) are prepared to use technology like wearables to boost their own productivity at work. However, three quarters (74%) said no to wearables being used by employers to monitor performance.

Ads, Content, Video technology, UK

Transparency key to making more consumers happy with data sharing

February 16, 2018

In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level

Ads, Regulation marketing, Privacy, Regulation, UK

Just half of UK retailers have a digital strategy in place

February 15, 2018

Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to new research.

Ads government, retail, technology, UK

What’s driving engagement forward in the automotive industry?

February 14, 2018

Consumers don’t trust the car industry, but great service offers brands a way to build long-term relationships and is changing the role of dealerships in driving loyalty, according to new research.

Ads, Content brands, infographic, UK

100 days until GDPR: Most people “already happy with the amount of personal information they share”

February 14, 2018
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach

Today marks 100 days until the introduction of the EU’s GDPR, which will radically change the way organisations have to look after our personal data. Failure to comply could lead to huge fines. New research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the … [Read more…]

Ads, Regulation marketing, Privacy, Regulation, UK

Amazon to deliver Whole Foods groceries to Prime members

February 9, 2018

Amazon has started delivery Whole Foods groceries to Prime customers in the US, six months after the retail giant acquired the supermarket chain.

Ads, Content, E-commerce Amazon, retail, technology, UK

Doritos suffers social media backlash for ‘lady-friendly’ crisps

February 8, 2018

Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result.

Content, Social advertising, global, media, Twitter, UK

Paul’s Boutique takes UK fashion international with cross border commerce tech

February 7, 2018

Paul’s Boutique partnered with Global-e, the cross-border e-commerce solution provider to help its the number of international orders grow by 56%. International revenue has increased by 40% and now accounts for 50-60% of its weekly revenue.

E-commerce global, local, UK

Bauer Media signs with content discovery platform Taboola

February 7, 2018

Bauer Media has partnered with content discovery platform Taboola, in an exclusive two year partnership to help expand its revenue and engage consumers, using a new ‘Taboola Feed’ tool.

Content content, games, media, technology, UK

Kia ‘takes over’ Waterloo Station with VR marketing campaign

February 7, 2018

Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.

Ads, Content Facebook, marketing, media, Twitter, UK
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