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UK

Baby Boomers defy stereotypes: Third are early adopters of new technology

October 28, 2019
Baby Boomers defy stereotypes: Third are early adopters of new technology
Baby Boomers defy stereotypes: Third are early adopters of new technology

Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.

Ads, Content advertising, marketing, media, technology, UK

Failure to launch: Top reasons B2B product launches fail across channels

October 25, 2019
Failure to launch: Top reasons B2B product launches fail across channels
Failure to launch: Top reasons B2B product launches fail across channels

Increased competition, slow development and keeping up-to-date product information across markets to be the biggest challenges faced by businesses across sectors, when handling product launches.

Ads content, Germany, global, UK

September online retailers sales continue to slump

October 23, 2019
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.

Following a summer of slow growth, the new school year and change of season failed to inject the boost that retailers needed in September, with online sales recording a rise of just +0.6% Year-on-Year (YoY), according to new research.

E-commerce Christmas, retail, Travel, UK

UK businesses miss out on £7.2bn of sales due to “difficult” shopping experiences

October 22, 2019
UK firms caught buying fake 5 star Google reviews- report
UK firms caught buying fake 5 star Google reviews- report

UK businesses are missing out on £7.2bn of sales because of a “difficult” shopping experience, according to new research.

E-commerce brands, UK

Brands failing to offer personal touch with lack of data skills

October 21, 2019

One in four companies said a lack of data skills we preventing for realising these ambitions and 22% of UK business leaders felt their ability to develop personalised customer experiences was being held back by the lack of a good data-centric culture.

Ads brands, Europe, technology, UK

Post purchase fail: Top fashion retailers stop marketing once purchase complete

October 17, 2019
Post purchase fail: Top fashion retailers stop marketing once purchase complete
Post purchase fail: Top fashion retailers stop marketing once purchase complete

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.

E-commerce content, marketing, UK

Content chaos impacting marketing productivity and staff wellbeing

October 17, 2019
Content chaos impacting marketing productivity and staff wellbeing
Content chaos impacting marketing productivity and staff wellbeing

An ever-increasing volume of digital content is crippling marketing teams and wasting time and money for UK businesses.

Ads, Content content, marketing, media, technology, UK

Only a fifth UK public read online T&Cs (despite data use concerns)

October 16, 2019

Over two-fifths of the UK public remains unconvinced that technology developments are being governed well enough, particularly when it comes to the use of personal data.

E-commerce, Regulation Regulation, security, technology, UK

YouTube launches AR make-up Masthead to brands

October 16, 2019
YouTube launches AR make-up Masthead to brands
YouTube launches AR make-up Masthead to brands

YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.

Ads, Content, E-commerce, Video Android, Australia, brands, content, UK

Poor website performance ‘costing retailers £10.6bn in lost revenues’

October 16, 2019
Customer service complaints hit 6-month high: People tired of Covid ‘excuses’
Customer service complaints hit 6-month high: People tired of Covid ‘excuses’

Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019, according to new research.

Ads, Content, E-commerce analytics, brands, ecommerce, retail, UK
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