The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed that UK online retail sales were up 18% year-on-year (YoY) in June, the highest recorded annual growth in 2015 and equating to £9.3 billion spent online.
British shoppers reject facial recognition and personal greetings when entering brick-and-mortar shops, but welcome product personalisation and location-based offers in stores, according to new research.
Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research.
Iconic music magazine NME is to be given away free, with a new focus on an ad funded model and more engagement with users on new social platforms.
The Economist has launched an experiential marketing campaign designed to encourage new subscriptions by dishing out free ice cream with one small twist… all the ice cream contains real insects.
In May there was an unexpected slowdown in UK online retail volumes – as the unsettled weather and general election may have impacted upon shopper behaviour, according to data from the IMRG MetaPack UK Delivery Index.
Consumers are less likely to abandon their shopping cart when purchasing diet products than any other product in the retail sector, says research from ecommerce platform Ve.
Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting.
While 89% of all online retail purchases are still made on PC or laptop, mobile is playing an ever increasing role in the shopping journey, according to new research.
Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla’s fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in … [Read more…]