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media

PRO14 Rugby launches fan experience platform

March 16, 2020
PRO14 Rugby launches fan experience platform
PRO14 Rugby launches fan experience platform

PRO14 Rugby has launched a new fan-focused web platform for one of European rugby union’s leading Championships, the Guinness PRO14, which features teams from Scotland, Ireland, Wales, South Africa & Italy.

Content agencies, content, Italy, marketing, media

The divide between sales and marketing: Only 41% of marketing info ‘useful for leads’

March 12, 2020
The divide between sales and marketing: Only 41% of marketing info ‘useful for leads’
The divide between sales and marketing: Only 41% of marketing info ‘useful for leads’

Technology businesses in the UK are losing out on potential revenue because there is a disconnect between their sales and marketing efforts according to new research.

Ads content, marketing, media, technology, UK

Dutch media tech giant Azerion buys Collective Media Europe to boost ad tech in Europe

March 6, 2020

Netherlands-based media and entertainment business Azerion has bought Collective Media Europe.

Ads advertising, content, Entertainment, Europe, media

News UK’s Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’

March 5, 2020
News UK's Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’
News UK's Wireless and Bauer Media launch digital audio advertising platform ‘Octave Audio’

News UK’s Wireless and Bauer Media have launched Octave Audio, a new digital audio advertising platform for the UK advertising market.

Ads advertising, brands, media, UK

Technology at work ‘impacting wellness and is the root cause of conflict’

March 5, 2020

80% of employees hoped that tech-enabled remote working capabilities would give them better work-life balance. However the reality is far different, with almost half (42%) claiming that new smart working practices are negatively impacting their work-life balance, according to new research.

Ads apps, CRM, global, media, smartphones

Facebook ‘rethinks’ Libra cryptocurrency plans: Offering more inclusive wallet of dollars and euros

March 4, 2020
Facebook 'rethinks' Libra cryptocurrentcy plans: Offering more inclusive wallet of dollars and euros
Facebook 'rethinks' Libra cryptocurrentcy plans: Offering more inclusive wallet of dollars and euros

Facebook is reportedly rethinking its plans for its own digital currency, called Libra, after resistance from regulators and losing a number of big name partners.

Ads, E-commerce Facebook, global, government, media

Twitter fail: Snickers sparks outrage for Welsh language joke

March 4, 2020
Twitter fail: Snickers sparks outrage for Welsh language joke
Twitter fail: Snickers sparks outrage for Welsh language joke

Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.

Social media, Twitter, UK

Merkle expands data and analytics business in Scotland with new Aberdeen office

March 4, 2020
Merkle expands data and analytics business in Scotland with new Aberdeen office
Merkle expands data and analytics business in Scotland with new Aberdeen office

Marketing technology firm Merkle has opened a dedicated office in Aberdeen to support the city’s economic growth.

Ads analytics, CRM, local, marketing, media

MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector

March 3, 2020
MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector
MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector

MediaCom UK’s The Entertainment Division (TED) has partnered with theatre and arts marketing company Luke Shires Marketing (LSM).

Ads, Content Entertainment, marketing, media, technology, UK

Ad fraud threat alert: the 404bot scheme stealing your media spend

March 2, 2020
Ad fraud threat alert: the 404bot scheme stealing your media spend
Ad fraud threat alert: the 404bot scheme stealing your media spend

A new ad bot scheme is posing a threat to advertisers worldwide, by generating fake browser data and creating fabricated URLs to their media spend, according to new research.

Ads, Regulation advertising, digital marketing, marketing, media, security
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