Best Buy has sold its struggling Napster online music service to competitor Rhapsody in exchange for a minority stake in the combined company. Napster will now be shut down, with its subscribers being migrated to Rhapsody.
Yahoo has updated and rebranded its online video site, as the online media firm looks to take on Hulu and YouTube in the video-on-demand market.
UK mobile ad agency Fetch Media has bought Lucidity Mobile, a London-based independent mobile advertising agency for an undisclosed sum.
Guidelines have been published which are supposed to make Internet service providers (ISPs) more honest when making broadband speed claims in their adverts. From April 2012, ISPs are supposed to comply with a “Help Note” issued by the Advertising Standards Authority (ASA). Neil Hawkins, contributing editor at Choose, asks if the new code is really … [Read more…]
The latest advertiser tool from Facebook starts to tackle conversation management reporting. ‘People Talking About This’ is one of the social media metrics released in the latest toolkit from the market shaping social network. Facebook analytics helps marketers with Facebook brand pages looking to track effectiveness, and find ways to quantify that return on social … [Read more…]
Top brands on Facebook include Coca Cola, Disney, Starbucks, Red bull and Oreo, according to the data from Social bakers.
Facebook’s new Open Graph simplifies sharing both online and off. But what if you don’t want your every digital move laid bare? With Facebook already tracking out visits to any site that integrates Facebook, the direction it is heading in is one that many may not want to be a part of. Tunde Cockshott, Creative … [Read more…]
In a boost for the UK’s digital media industry, Google has opened a second London Office in the city’s nascent technology quarter.
In a boost for the UK’s digital media industry, Google has opened a second London Office in the city’s nascent technology quarter.
International pizza delivery company, Papa John’s has seen its paid search marketing effectiveness increase by over 300%, in terms of revenue received per pound spent, in just three months of working with Net Media Planet.