Rio Ferdinand joins YouTube ‘super-team’ Rebel FC
YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager.
global
Mobile milestone: Android overtakes Windows PC usage for first time
Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics.
Pepsi faces web backlash for Kendall Jenner ‘protest’ ad
Pepsi has come under fire for its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement.
Hellmann’s moves away from gender sterotypes with brand revamp
Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture.
Global video advertising outperforms desktop display- report
Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research.
Looking at the bigger picture: Six key strategies for effective online merchandising
While automation is essential for efficient online merchandising, retailers also need the ability to manually curate the look and the feel of their website in response to trends and sales data if they want to attract shoppers. James Wilson, Senior Consultant at Fredhopper, offer six key tips on using all data points retailers have at … [Read more…]
62% of marketers are not using personalisation in their campaigns
Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns, with lacking of insight into the customer journey holding back their ability to create a truly omnichannel experience, according to new research.
Stella Artois predicts future customers with AI tool from Blis
Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”.
Aussie Hair partners visual marketing platform Olapic
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.
7 in 10 Twitter users on social while watching TV
Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research.