Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.
The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.
Whether it’s Amazon or Alibaba, Ikea will have to work even harder to retain their customers’ loyalty in a retail world where brand names may well be quickly replaced by convenience and ease of access. Hugh Fletcher, Global Head of Consultancy and Innovation, Salmon looks at the challenges facing Ikea.
Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.
Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.
Microsoft has confirmed that its Windows Phone will not get any more features or phones in the future, as the rival to Android and iOS failed to gain popularity among smartphone users.
Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day.
Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.
Marketing tech firm Marketo has launched a new AI tool that is designed to engage each customer with the most relevant content across channels.
The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey.