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Singles Day spreads to UK as festive shopping period gets longer

November 8, 2019

As we approach Singles Day this Monday the 11th November shopping behaviours are changing and that China’s Singles Day is now but part of a wider “Golden Quarter of increased sales starting from October and running until the end of the year.

E-commerce brands, Europe, France, Germany, Italy

Marvel versus classic Disney: the battle for Halloween costume supremacy

October 29, 2019
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go to garb for fancy dress in the UK.
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go to garb for fancy dress in the UK.

Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go-to garb for fancy dress in the UK.

Ads, Content, E-commerce brands, China, content, France, Germany

The rise of big data: Human element ‘still pivotal in analytics’

October 24, 2019
The rise of big data: Human element ‘still pivotal in analytics’
The rise of big data: Human element ‘still pivotal in analytics’

Embedding data and analytics into business strategy and culture, addressing data literacy across organisations, and removing the constraints of legacy technologies are the key issues businesses face, according to a new global study.

Ads analytics, brands, Europe, France, Germany

Sports rights scored 26% of global content spend in 2018

October 23, 2019
Sports rights scored 26% of global content spend in 2018
Sports rights scored 26% of global content spend in 2018

Despite pressures on the broadcasting sector, sports rights expenditure has nearly doubled over the last six years, according to new research.

Content content, Europe, France, Germany, global

The PSD2 problem: New payment tech regulations present challenge for retailers

October 21, 2019
The PSD2 problem: New payment tech regulations present challenge for retailers
The PSD2 problem: New payment tech regulations present challenge for retailers

Last month, new regulation came into force aims to better align payment regulation with new technology, with extra security requirements and protections. New research shows the disparity between consumers and retailers over the new PSD2 regulations.

E-commerce ecommerce, Europe, financial services, France, Germany

Digital transformation: Architects hampered by legacy tech

October 16, 2019
Digital transformation: Architects hampered by legacy tech
Digital transformation: Architects hampered by legacy tech

Digital architects are struggling to meet their organisations’ digital transformation ambitions, and are feeling the pressure as a result, according to new research.

Ads, Content analytics, apps, France, Germany, technology

Premium smart TV ad trends: lack of consistency across countries hampers growth

October 15, 2019
Premium smart TV ad trends: lack of consistency across countries hampers growth
Premium smart TV ad trends: lack of consistency across countries hampers growth

Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.

Ads, Content, Video advertising, agencies, content, Europe, France

Top email marketing webmailers: Gmail, Microsoft and Verizon lead the way

October 11, 2019
Guest comment: Why email marketing is thriving, not dying
Guest comment: Why email marketing is thriving, not dying

Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.

Ads, Content Apple, email, Europe, France, Germany

PayPal drop out of Facebook cryptocurrency plan Libra

October 8, 2019
Facebook 'rethinks' Libra cryptocurrentcy plans: Offering more inclusive wallet of dollars and euros
Facebook 'rethinks' Libra cryptocurrentcy plans: Offering more inclusive wallet of dollars and euros

PayPal has pulled out of Libra, the Facebook-led effort to build a global digital currency, while other members are also considering leaving the scheme, according to reports.

E-commerce, Social apps, Europe, Facebook, France, Germany

Marketers opting for homebuilt tech despite losing a third of the week to usage

October 1, 2019

Over three quarters (77%) of decision-maker level marketers in the UK have developed or are developing homemade technologies, according to new research.

Ads advertising, analytics, email, France, marketing
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