Instagram now matches Facebook on audience size for brands
The Top 50 brands on Instagram now have the same audience size as the Top 50 brands on Facebook, but the Facebook News Feed still commands 60% of ad spend, according to new research.
Facebook to launch oversight board to judge controversial content
Facebook has revealed a board of 40 people who will come up with the rules to govern controversial content on the social network, with powers to overrule even CEO and founder Mark Zuckerberg himself.
DoubleVerify Partners with Snapchat to Authenticate Media Quality
Digital media measurement software and analytics platform Double Verify has struck a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT).
Facebook halts facial recognition by default to tag photos
Facebook will stop using facial recognition technology to automatically tag people in photos unless the user has opted in.
Guest comment: Rebuilding the relationship between social media and advertisers
Are big social media platforms such as Facebook and Instagram really worth the vast amounts of money brands currently hand over to them? Greg Consiglio, CEO at Connectt, examines where mainstream social media has gone wrong in serving brands’ needs and how they’re consequently turning to new forms of privately owned and community-focussed social media.