Businesses are losing a golden opportunity to evolve and the recession is not to blame. Instead it is short-sightedness and a lack of confidence on the part of businesses that should bear the burden. Kaushik Banerjee, Vice President at Aditi Technologies, lists the top three culprits.
Worldwide social media ad revenues will reach $5.54bn this year, with just under half ($2.74bn) coming from the US, according to a new study.
Facebook has launched its first app dedicated to Apple’s increasingly popular iPad tablet, following delays over clashes with Apple’s own music services.
With mobile maps, location based social networks and group buying sites on the rise, brands can no longer avboid the power of local advertising online. But what does this mean for search marketing? Karl Knights, Director of New Business, Kenshoo Europe, takes a closer look…
Ford is teaming up with Instagram and Facebook to launch a competition to promote its latest Fiesta model.
AT&T is the top US display advertiser for social formats, while Mars is the top brand for producing socially enabled ads, according to new data.
AT&T is the top US display advertiser for social formats, while Mars is the top brand for producing socially enabled ads, according to new data.
YouTube still dominates the US online video market, followed by VEVO and Facebook, according to new research.
Microsoft has struck deals with nearly 40 TV content providers to provide programming over Xbox Live, with upcoming deals with providers in the UK including BBC, 40D and LoveFilm.
Rightmove have launched a major new Facebook contest, as the UK leading property website looks to encourage sales in the turbulent property market.