Facebook will start collecting data on users’ web viewing for the company’s ad-targeting systems next month, in a bid to serve more relevant ads on the social network’s pages. But privacy campaigners say its opt-out policy doesn’t go far enough…
Facebook is developing a service that will let advertisers pay for ads only when a user scrolls through the ad from top to bottom on its news feed.
Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials.
Facebook is finally launching a ‘dislike’ button, following years of demand for the feature, designed to help users to “express empathy” with their friends.
UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify.
Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research.
Twitter has teamed up with online payments startup Stripe to launch a new tool that lets merchants more easily sell their wares via tweets.
If you’re an advertiser, Apple is about to make your job more difficult. The latest IOS 9 for iPhones and iPads allows mobile ad blocking and introduces a Flipboard-style news aggregator that favours iAds over rivals. We look at the implications as Apple changes the rules of the mobile ad game…
With the start of The Rugby World Cup just days away, Facebook has posted a World Cup guide, as the social network continues to postion itself as a news and content destination.
The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne.