Princes Selects Wavemaker North to Manage Masterbrand launch on social media
WPP media agency Wavemaker North, has launched a new social campaign for canned food brand Princes across Facebook and Instagram.
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TV event marketing: What we’d like to see from Love Island contestants after leaving the villa
Two months on from TV phenomenon Love Island, contestants have been working on about life outside of the villa – where those before them have enjoyed varying levels of success in capitalising on their exposure. Adam Williams, CEO of Takumi, a leading Instagram influencer marketing service, looks at the lessons we’ve learned from past contestants after leaving the villa.
YouTube takes masthead ads to TV screens
YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.
Mobile ad trends: Clicks rise (but conversions still lag behind desktop)
Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.
Half of marketers ‘want complete control over influencers’ marketing posts’
Half of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, according to new research.
Whisk launches AI-Powered sponsored product platform for CPG brands
Samsung-owned food ad platform Whisk has launched a Sponsored Product platform aimed at consumer packaged goods firms and food brands.
Instagram now matches Facebook on audience size for brands
The Top 50 brands on Instagram now have the same audience size as the Top 50 brands on Facebook, but the Facebook News Feed still commands 60% of ad spend, according to new research.
Facebook to launch oversight board to judge controversial content
Facebook has revealed a board of 40 people who will come up with the rules to govern controversial content on the social network, with powers to overrule even CEO and founder Mark Zuckerberg himself.
Online retail trends: Brits show more loyalty than average global consumer
UK online retailers are providing better customer experience than the rest of the world, but consumers only actually use three online retailers with regularity, according to new research.
The engagement gap: Customers say 45% of email marketing messages ‘feels like spam’
Customers don’t want to buy every time they interact with a brand, so digital channels and touchpoints should be used as a constant source of information on regular life, building engagement and ultimately delivering greater brand loyalty leading to sales, according to new research.