Searchmetrics expands local search data to 154 cities
Analytics firm Searchmetrics has expanded the localised search data it provides to allow online marketers to analyse search results in 154 cities and 14 countries around the world.
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Twitter tool lets advertisers target live TV broadcasts
Ad technology firm TBG Digital has partnered with Twitter to launch Calendar Live, a new tool that lets advertisers buy promoted tweets and run them during specific television shows as they are broadcast.
Top digital marketing tips: 10 ways to increase campaign effectiveness and ROI
Digital technology should be a marketers dream- with smaller investments needed and greater accountability- but the reality can fall short without careful strategies and precise targeting. Simon Bowker, Country Manager UK&I eCircle & Aprimo, offers 10 marketing practices you can follow to market your brand and products more effectively.
Tumblr introduces mobile ads for first time
Tumblr is running ads on its mobile app for the first time, as the popular blogging platform is looks to boost revenues amid growing competition.
Facebook or corporate pages: Which is more important for brands?
Corporate websites are still the top priority for digital marketers, but a social media presence on Facebook, Twitter and LinkedIn is becoming more important, according to a new survey.
Samsung Galaxy S4 revealed: Eye controls, simultaneous translation and fitness monitors ramp up iPhone challenge
Samsung has unveiled its latest smartphone, the Galaxy S4, as the South Korean electronics giant ramps up its challenge to Apple for global mobile dominance.
Right to reply: Galaxy S4 launch highlights Samsung’s innovation challenge
After much hype, Samsung’s Galaxy S4 smartphone was unveiled last night, revealing eye controls, fitness monitors, simultaneous translation and a raft of other features. Jan Dawson, chief telecom analyst at Ovum, argues that Samsung’s key challenge now is to remain truly innovative, and not rely on gimmicks.
Google Reader closure sparks user anger
In a surprise move, Google is to shut down its popular RSS tool ‘Google Reader’ in July, sparking outcry from its loyal user base.
Consumers ‘prefer apps to mobile websites’… but have very high expectations
The majority of mobile users (85%) favour mobile apps over mobile websites, but they have very high expectations of them, according to new research.
MediaMind becomes DG in global rebrand
Online ad giant DG is fusing the brands it has acquired, including UK’s MediaMind, into a new company identity, with a strategy focusing on multiscreen campaign management.