Facebook launches 360 video with Star Wars exclusive
Facebook is to post an exclusive 360-degree Star Wars clip, as the social network looks to ramp up its virtual reality content ahead of the commercial launch if its Oculus Rift device.
content
This is test content description really just to see what happens
Rugby World Cup app: Learning from the design mistakes of FIFA
With the Rugby World Cup in full swing, how are the official app and website faring? New research suggests lessons have been learned from design flaws in last years FIFA football World Cup app.
Google ‘charges advertisers for fake YouTube views’
Google has been accused of charging AdWords advertisers for YouTube clicks even when its own systems have correctly identified the viewer as a bot, according to new research.
UN: Most of world’s population ‘still offline’
Internet user growth is slowing and over half of the world’s 7 billion people are offline, the United Nations (UN) has warned in a report released this week.
Why Facebook wants a ‘dislike’ button
Last week, Facebook revealed it was developing a much-sought-after ‘dislike’ button, giving it even greater insight into the likes and dislikes of its users. New research from Global Web Index sheds light into why the social network is so keen to get an extra layer of emotional data from its users- but what cost to … [Read more…]
SpotX tackles video ad limits with new content ad format
Inventory management platform SpotX has launched a video advertising unit, designed to helps publishers boost their video ad inventory beyond standard in-stream units.
Mountain Dew first brand to use SnapChat animated selfies
Snapchat has launched in-app purchases and new ‘lenses’ tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up.
Nescafé ditches brand website for Tumblr
Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials.
Rugby ‘bandwagon’ fans most likely to be women – particularly mums
For marketers looking to capitalise on the upcoming Rugby World Cup, new research indicates that the event will attract many new fans, with mums most likely to get caught in the hype.
Facebook plans dislike button: How will brands (and trolls) react?
Facebook is finally launching a ‘dislike’ button, following years of demand for the feature, designed to help users to “express empathy” with their friends.