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LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.
Yahoo has appointed James Attwater in the new role of Regional Agency Partner to focus on growing Yahoo’s advertising business in key cities outside London.
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while digital revenues in the UK are still increasing, channel fatigue is becoming a very real concern. Nick Keating, Director EMEA, BounceX explains how the new Behavioural Marketing channel … [Read more…]
Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers.
Snapchat has launched ‘Spectacles’ a pair of smart sunglasses with a built-in camera, as the messaging app moves into hardware for the first time.
Digital agency CHC Digital has launched London’s first free paper dedicated exclusively to all things tech called Faraday Tech News.
Lastminute.com group, has acquired WAYN, Where Are You Now?, to further enhance its content offering across the group’s European travel sites.
While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research.
PANDORA Jewellery is partnering with Yahoo Storytellers to create a unique online campaign on Tumblr from an experiential event at London Fashion Week.