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Is there too much focus on quantity of leads at the expense of quality? John Webb, managing director at Nowse, argues that it’s time for brands to re-focus on the overall customer journey.
What can other fashion retailers learn and adopt from Amazon’s runaway success? Katharine Biggs at parcelLab offers five tips to emulate the online retail giant’s success.
In the US , influencers are playing a prominent part in Michael Bloomberg’s Democrat nomination strategy. Mary Keane-Dawson, Group CEO at Takumi, looks at how social media is changing politcal campaigning.
Phrases such as “Happy Friday!” and “To whom it may concern” are among the worst things to include in a work email, according to new research.
As Instagram rolls out its experiment of hidden like counts, how will this move to hide likes affect their future marketing plan? Yuval Ben-Itzhak, CEO at Socialbakers, looks at how brands and influencers can use these measures to measure and grow their community to the best of their ability without the traditional like counts.
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
Contextual advertising company, GumGum has successfully closed a $22 million funding round, with global marketing veteran and former CMO at Live Nation, Lisa Licht joining the company’s Board of Directors.
Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.
The UK has the lowest number of subscribers to online editorial content with just 8% as compared to 14% of US consumers and 38% of Norwegians, according to new global research.
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.