20% of US accessing web via connected TVs
More than 42 million homes in the US and Europe are now streaming television shows and movies via the web on their TVs, according to new research.
analytics
Google buys Twitter analytics firm SocialGrapple
Google has bought social analytics startup SocialGrapple for an undisclosed sum, as the internet giant looks to increase its focus on social media after the launch of Google+.
Facebook debuts new ad format, updates analytics tools
The latest advertiser tool from Facebook starts to tackle conversation management reporting. ‘People Talking About This’ is one of the social media metrics released in the latest toolkit from the market shaping social network. Facebook analytics helps marketers with Facebook brand pages looking to track effectiveness, and find ways to quantify that return on social … [Read more…]
Guest comment: How Would Your Customers SWOT You?
A common marketing mistake is to assume customer and brand perceptions are alike. David Parcell, Managing Director EMEA and Corporate Officer at Verint, looks at the importance of including the customer voice in any marketing strategy and offers ways of achieving this.
Google offers real-time and paid analytics
Google has revamped its analytics tools, with free real-time data and a new system for enterprise customers called GA Premium, charging $150,000 a year.
YouTube launches Google AdWords for Video
YouTube is set to launch Google AdWords for video in beta on Wednesday, an auction-based platform for online video ad campaigns.
Social Media Infograpic: Top brands, people and places on Facebook and Twitter
Top brands on Facebook include Coca Cola, Disney, Starbucks, Red bull and Oreo, according to the data from Social bakers.
Socialbakers gets $2m funding boost for social media analytics tools
European social media analytics firm Socialbakers has secured a $2 million financing round led by Earlybird Venture Capital.
Google+ now 8th biggest social network: Gaining on LinkedIn and MySpace
Traffic has exploded on Google+ after the social networking site opened to the public, with its market share closing in on Linkedin and MySpace, according to new data.
Right to reply: How Google+ highlights a new war on site speed
As Google+ goes public, what affect does its plug-in have on website speeds? Paul Cook, CEO of TagMan, looks at the plethora of new online marketing technologies and the potentially negative affect on page load times…