Much like the TV phenomenon ‘Game of Thrones’, the sales and marketing factions of large organisations are often locked in bitter internal feuds. This infographic from Pardot charts the ongoing battle and looks for ways to broker peace between these rival houses.
Back in 2010, Clarks partnered Maxymiser to work on their online optimisation strategy. This case study looks at how, the shoe retailer used customer insight and testing to get a 4.2% uplift in conversion and 900% increase in newsletter sign ups.
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures.
In the UK, social networking remains the most popular single activity, but the proportion has slipped slightly, according to new data.
As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from analytics to content generation and SEO to social.
Just over half (51%) of all apps downloaded during the first quarter of 2013 were from Google Play, but Apple generated 74% of all app revenue, according to new global data.
Enterprise software provider Falcon Social has completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg.
Leading publishers in the UK expect their revenues from digital to grow 15% this year, with increased focus on technology and data to boost ad and subscription revenues, according to a new survey.
Twitter has revamped its business resource section with marketing tips, a glossary, and ideas on how to promote on the micro-blogging site.
Google has made its Google Universal Analytics available to all its users, helping publishers monitor their mobile, desktop and app traffic in one tool.