Tradedoubler adds ‘click to call’ option to ad formats
Performance marketing network Tradedoubler is working with mobile ad firm Freespee to offer clickable phone numbers and tracking analytics to desktop and mobile display advertisers.
analytics
Guest comment: The birth of Digital Database Marketing
There is considerable business value to be gained by merging traditional database marketing techniques and digital analytics data. Katharine Hulls, VP Marketing, Celebrus Technologies, highlights examples of how to bring together these disciplines and feed a digital database marketing team with streams of highly granular online data.
Insurers ‘need predictive analytics to navigate future complexity and chaos’- report
The insurance industry must be prepared for future market challenges, the quickening pace of customer-driven commerce and the continuing spread of the digital economy, says Ovum.
Havas Media and DG unite TV and digital ad platforms
Havas Media has partnered with DG to deliver the first integrated solution for online and TV campaign management.
Is Facebook really losing millions of users? Socialbakers says ‘there is no story’
Reports that Facebook has lost millions of users from its biggest markets have been denied by Socialbakers, the analytics firm whose figures where used for the story.
UK Outlook users get Skype tool
Microsoft has integrated Skype to its Outlook.com webmail service, after buying the web messaging firm back in 2011.
Google axes Meebo social toolbar to focus on Google+
Google is to shut down Meebo, the social toolbar it bought in June 2012, as it continues its focus on Google+.
Big questions on Big Data ‘remain unanswered’ – KPMG
Businesses across the UK are failing to turn the data at their disposal into competitive advantage, with many unsure how to make the move from being ‘collectors of information’ to ‘users of insight’. The result, according to KPMG’s head of data & analytics, is stagnation, as organisations “remain unable to align business objectives with their … [Read more…]
Adobe offers ‘predictive publishing’ for Facebook campaigns
Adobe Social has new ad tool that predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform.
Twitter’s biggest ad deal yet- SMG clients get top placement on social network
Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network.