Nearly half of small businesses do not actively use social media, and 25 percent claim that they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.
The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.
IBM and Facebook are teaming up to develop tools to help brands improve their digital advertising.
Twitter lost $162m between January and March, representing a 30% dip despite an 18% increase in users year over year.
In a follow up to its successful ‘Be More Dog’ campaign, mobile network O2 used social media to promote a ‘cat casting’ session to find the UK’s happiest cat. See why it’s our video viral of the week below.
A London poster ad featuring a bikini-clad model next to the words “Are you beach body ready?” has sparked a social media backlash. But it also made Protein World, the company behind the campaign, around £1m in sales within just four days. This case study looks at the one of the most controversial ads on … [Read more…]
Global brand and retail spend on digital marketing activities will reach $200bn this year, up by 15% on 2014 levels as shoppers switch to mobile sand tablets, according to new research.
This week, Pinterest has launched a marketing developer programme, with 10 social publishing providers. Gideon Lask, CEO at Buyapowa argues why providing access to its API early in the life cycle of Pinterest ads is a smart move to boost advertiser confidence.
Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report.
Blinkx has rebranded to RhythmOne (1R) which is says will make it easier to implement and measure integrated, cross-screen campaigns across its audience footprint.