World’s first ‘online TV ratings’ goes live in Netherlands
The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production.
advertising
Party’s over: IAB ‘uninvites’ Adblock from annual conference
Adblock Plus has revealed that its staff have been “uninvited” to the Interactive Advertising Bureau’s annual leadership meeting, as tensions escalate between the popular ad-blocking tool and the digital marketing industry.
WhatsApp goes free: Drops all subscription fees
WhatsApp is dropping its subscription fees to access the popular messaging service, as it looks to explore new funding options, such as tie-ins with other companies.
Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash
Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.
Apple confirms iAds exit on June 30th
Apple has confirmed it’s giving up on making money in the mobile advertising business, and it will shut down the app network for its six-year-old iAd program on June 30th.
PewDiePie assembles YouTube stars for content talent network
YouTube’s biggest star Felix Kjellberg, more famously known as PewDiePie, has launched his own talent network for online video creators.
Apple gives up on ad business: Hands over iAds to publishers- report
Apple is reportedly giving up control of its ad business, no longer taking a 30% commision on all sales on its iAds platform.
Laundry fail: Buzzfeed breaks native ad rules with Dylon
Buzzfeed and Dylon have had been censured by the Advertising Standards Authority over a recent advertorial that was insufficiently flagged as paid-for content.
‘Cookieless’ programmatic advertising platform goes live
Software firm Red Fox Media has launched AdAppTive, the first ‘cookieless’ management and programmatic advertising platform that works across mobile devices, including apps, websites, email and newsletters.
Guest comment: Collaboration is a human instinct – so let’s use it in marketing
Social media has the potential to create more engaging, two-way dialogue between brands and their customers. But so far, it hasn’t delivered. Rebekah Mackay Miller, MD of trnd, discusses human nature, collaboration and conversations in marketing.