Is it possible to create a truly ‘omnichannel’ experience for customers, given how fragmented the PC, mobile and tablet markets are? Katharine Hulls, VP Marketing at Celebrus Technologies, outlines the key steps organisations can take to address the multi-device conundrum and gain real understanding of individual customers.
Less than a third of people in the UK have any idea what a “smart watch” is, at a time when global technology brands such as Apple and Samsung are strongly rumoured to be developing these wearable devices, according to a new report.
Stories from the BBC website are most likely to be displayed in news results in Google.co.uk search results, ahead of The Guardian and the Daily Mail, according to new research from search and social analytics leader, Searchmetrics.
Former Groupon CEO Andrew Mason is to launch an album of “motivational business music” and plans to launch a new company in the US.
Coca-Cola has embarked on its biggest summer promotion to, putting mobile and social at the core of its North American marketing this year to connect with consumers while outdoors.
In the early hours of Sunday morning, HTC and British explorer Daniel Hughes successfully completed the world’s first video call from the top of Mount Everest, using the HTC One.
The board of Yahoo has approved a deal to buy blogging and social networking site Tumblr for $1.1bn in cash, according to a news report.
There are now 900 million Android devices in the world, compared to around 500 million iOS devices, but which is generating the most engagement (and cash)? New data indicates that Apple still leads the way, but Android is catching fast in terms of downloads and revenue.
YouTube has warned Microsoft that it needs to remove a video app from its Windows Phone store that blocks Google’s ads.
In the social media battle between Facebook and all other providers, this deal between Yahoo and Twitter is the latest alliance – and it’s good news for marketers wanting to extend the reach of Twitter messages.