News Corp buys Unruly for $176m to boost ad tech
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads.
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Nescafé ditches brand website for Tumblr
Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials.
Measuring success: Half of digital execs say IAB viewability standards are ‘inadequate’
Measuring success and failure of display ads is crucial for digital marketers- but are the metrics truly accurate? New research suggest that the current IAB viewability standards are ‘inadequate’ and inconsistent approaches across vendors is the industry’s biggest issue.
European Programmatic ad revenue up 71%: Mobile and video soar
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data.
Google’s Android accused of ‘monopoly’ in Russia
Russia’s anti-monopoly watchdog has accused Google of abusing its dominant position in the market by forcing phone-makers to pre-install its apps on Android phones.
Rugby ‘bandwagon’ fans most likely to be women – particularly mums
For marketers looking to capitalise on the upcoming Rugby World Cup, new research indicates that the event will attract many new fans, with mums most likely to get caught in the hype.
Facebook plans dislike button: How will brands (and trolls) react?
Facebook is finally launching a ‘dislike’ button, following years of demand for the feature, designed to help users to “express empathy” with their friends.
Weakest August in 15 years for online retail sales
UK online retail sales were up just 5% year-on-year (YoY) last month and down 6% on July, marking the weakest performing August in 15 years, according to new research.
Burberry first brand to sign up to Apple Music sponsorship
UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify.
Rise of streaming sticks: Amazon Fire stick, Chromecast and Roku sales soar
Amazon’s Fire TV stick is leading the pack of newly popular streaming TV devices, as more people look for simple and convenient ways of accessing smart TV features, according to new data.