Top ‘ethical’ brands: Unilever, Philips and Lloyds top CSR poll
Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds .
Search Results for:
Dynatrace lets brands compare digital campaigns to rivals
Dynatrace has launched a new set of tools to help marketers keep tabs of how well their mobile and online business services are performing in comparison with competitors’ campaigns.
JUST EAT boosts multichannel marketing
Online takeaway firm JUST EAT has hired Visual IQ, a cross channel marketing attribution company, to optimise its multi-channel marketing.
“We messed up”: IAB admits mistakes on consumer trust and ad blockers
In a surprising U-turn, the Interactive Advertising Bureau has admitted it has cared too much about revenues and too little about user experience and needs to accept blame for the rising popularity of ad blockers.
Video viral of the week: Barbie targets young parents with new campaign
Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.
How your smartwatch could save your life (infographic)
Smartwatches are set to be at the vanguard of wearable medical technology in the near future. This infographic from watches2U looks at how these new devices will help with monitoring, emergencies, diagnosis and aftercare.
Socialbakers takes native analytics to Chinese social network Weibo
Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses.
Moving the dial: viewability for online branding
It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.
Halloween shopping trends in the US (Infographic)
With Halloween fast approaching, how are US consumers using the web to get the most out of the party season? This infographic from US Self Storage looks at some of the key trends…
Siri ‘can be hacked by radio 16 feet away’- report
A pair of French researchers have discovered the voice command on iPhones and Android smartphones helpfully obeys the orders of any hacker who talks to them—even one who’s silently transmitting those commands via radio from as far as 16 feet away.