JICWEBS adds big names to Blockchain ad transparency scheme
JICWEBS Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.
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eSports hits cinemas worldwide with CineLeague initiative
Cinema is about to get interactive with the launch of CineLeague – an international esports tournament hosted, broadcast and centred around movie theatres.
UK businesses plan to adopt more AI in next 12 months
60% of UK companies are already using artificial intelligence (AI), or plan to start using it in the next 12 months, according to new research
Instagram takes on TikTok with Reels
Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China’s TikTok.
Angry Birds turns 10: social campaign to turn anger into good causes
With the official Angry Birds 10th anniversary coming next month, Rovio Entertainment has kicked off the celebrations with a new campaign – titled “Bring the Anger” – that aims to show how anger can be converted into positive action.
Google to label slow websites in Chrome browser?
Websites that load slowly because they are poorly coded could soon be flagged by Google’s Chrome browser.
The age of the unsubscriber – how to keep the faith with customers in the post-GDPR era
Consumers now have more options to cut off an organisation completely – whether that means deleting an app, unsubscribing from emails or other updates, or requesting a company removes every trace of them. Elizabeth Dailing, Senior Director CXM at Quadient looks at how businesses can ensure they stay on the right side of their customers … [Read more…]
‘Uber for graduates’: Toptask launches graduate recruitment platform for employers
Toptask, an online platform connecting employers and university students, has launched a new recruitment service.
Ad placement trends: 91% of Brits want to see ads placed next to high-quality content
Favourability towards brands is highest when ads are placed in high-quality environments, which drops when ads are seen in sub-standard settings, according to new research.