Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study.

Google has unified its cloud storage services to give its users more flexibility on ways to store their data across Drive, Gmail and Google+, as the internet giant ramps up its rivalry with Dropbox.

For every online prospect who’s converted to a paying customer via the addition of live web-chat or free call-back facilities to their web store, a further three to ten times as many online prospects will purchase a product if they can see the agent they’re speaking to, says Dylan Fuller, UK country manager at Whisbi.

Nintendo is get a share of the YouTube ad revenues from user generated videos featuring its games, sparking complaints from some of its fans.

Nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago, according to a new report.

UK supermarket chain Morrisons has struck a deal with Ocado to launch an online grocery service by January 2014.

Facebook is rumoured to be planning video ads to rival YouTube. Adrian Moxley, Co-Founder and Chief Marketing Officer of visual classification company WeSEE looks at that the social network need to do to ensure it can compete with Google and please users at the same time.

Dell has seen its net profits drop 79% as consumers ditch PCs and laptops for smartphones and tablets.

Flatshare site Easyroommate transformed its customer experience and productivity by deploying Eptica’s multichannel customer service platform across its email and web channels. This case study shows how customer service calls have reduced by 75%, email handling time by 58% and First Contact Resolution has increased to above 90%.

Google has introduced a new dollar-sign icon for Gmail attachments, letting users transfer money via its Google Wallet service.