Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds .

Dynatrace has launched a new set of tools to help marketers keep tabs of how well their mobile and online business services are performing in comparison with competitors’ campaigns.

Online takeaway firm JUST EAT has hired Visual IQ, a cross channel marketing attribution company, to optimise its multi-channel marketing.

In a surprising U-turn, the Interactive Advertising Bureau has admitted it has cared too much about revenues and too little about user experience and needs to accept blame for the rising popularity of ad blockers.

Barbie is already hugely popular with young girls everywhere, but for their new ad campaign toy manufacturer Mattel is targeting young parents.

Smartwatches are set to be at the vanguard of wearable medical technology in the near future. This infographic from watches2U looks at how these new devices will help with monitoring, emergencies, diagnosis and aftercare.

Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses.

It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.

With Halloween fast approaching, how are US consumers using the web to get the most out of the party season? This infographic from US Self Storage looks at some of the key trends…

A pair of French researchers have discovered the voice command on iPhones and Android smartphones helpfully obeys the orders of any hacker who talks to them—even one who’s silently transmitting those commands via radio from as far as 16 feet away.